09 Social Medial Marketing.docx

3 Pages
Unlock Document

Communication, Culture and Technology
Michael Jones

09 Social Medial Marketing: An Example from Sony Canada One Page write-up  What am I trying to do here? There is a rationale, design thinking  What are you convincing the person  Which particular audience is you trying to capture? Notes on Advertising/Marketing Strategy  Many possible audiences – (not ‘everyone’)  May require multiple channels to meet niche audiences – examples?  Content is key – avoid black hat SEO, encourage value-added interaction  Understanding history, possibility and limitations of your client essential – what’s good (and possible) for Sony Canada may not be good for you Good content is…  Appropriate (however defined, and ideally defined by user/reader, but with business value)  Consistent  Clear/concise  Alive  Channel friendly The Sweet Spot  Physical, Emotional, Cognitive  Doing – environmental factors, physical activity, habits, disabilities, preferences, sensory stimuli  Feeling – psychological state, stress level, desires, wants, needs  Learning – cognitive assumptions, learning ability, education Social Media as Conversation  Presence, Relationships, Conversations, Groups, Reputation, Sharing, Identity Identity as Core Idea  Who is your client?  What is their ‘core idea’/message?  How is the idea currently represented?  Can it be represented better? Digital Marketing @ Sony Sony Digital Touch Points  Website  Advertising  Email communications  Social Media Sony Digital Marketing Strategy  Online and Brick & Mortar Stores  Advantages of Digital Marketing www.Sony.ca  #1 among all digital touch points in: o Unique visitors o Impressions o Engagement per session o Time spent per session  Why Website is still one of the most important aspects of the online experience? Overall Digital Strat
More Less

Related notes for CCT356H5

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.