CCT356H5 Lecture Notes - Lecture 1: Adwords, Online Advertising, Agile Software Development

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT356H5
• Professor: Jeff Hayden

Document Summary

Daily exposure to online sales or brand building tactics. Released since 2013, observe and critique 1 advertising or marketing. Come up with a smart goal (specific, measurable, achievable, realistic, and time-based) One sentence that incorporates all these things: ex. To achieve 1000 new likes on fb from sept 30, 2017 to sept 30, 2018. Advertising - paid (or donated) persuasive message, identified sponsor, a defined ask . Marketing - planned effort to build brand, create communities, linking up company with potential target markets. Timed tweet resulted in oreo getting more positive press coverage. Online ads have their own design characteristics - often imposed, e. g. google, Facebook, etc; ad networks have a range of non-negotiable criteria. Create an online ad campaign for a fake client. Three different formats, and a two-page double-spaced write-up on design choices and challenges. Formats like email, google adwords, banner, ig, twitter, sponsored facebook post.