CCT356H5 Lecture 2: Online Advertising Fundamentals

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Not a tv commercial/poster or something else you find online - but can relate to traditional media. A video with a button - click now/here; you can skip this ad or Video - longer than a minute or random number, tv - 15/60 seconds. Hint: know the terms at the beginning of the chapters in the textbook. Reminder: start thinking about your final project. A good example of a target market for evian water would be: C) low income - not pay that much for water. D) correct - the most specific: great age range, where they are living (geographic), trend setting (social), high class (income), gender. In comparing advertising vs. marketing the following statement is not true: B) advertising has a persuasive message, not marketing; marketing is a planned effort to build the brand. Large/vast - almost everyone has a computer, accessible.

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