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Lecture 2

CCT360H5 Lecture 2: LEC #2

2 Pages

Communication, Culture and Technology
Course Code
Shanta Nathwani

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LEC #2 2a – Welcome to my Homepage - Ultimate goal of html: STRUCTURE - to be able to read text – what headers, subheaders, lists, etc. look like o Without structure, you cannot add style (CSS) - Old webpages used tables for layout (no longer used – we use divs now) - Information architecture o Best organizational pieces are newspapers  They don’t know what text/news tomorrow is going to be  Information can only live in one section of the newspaper  Does a good job of guiding you to the information you want to find - Starting a piece of work: a. Content (most important) a.i. Each topic/subject has a different layout – e.g. flower shop, historical website, news site, etc. b. Markup b.i. Makes content functional b.ii. Can see the paragraphs, headers, etc. c. Presentation c.i. Adds functionality c.ii. Makes it a more “whole” experience d. Behaviour (+) d.i. You don’t necessarily see this on the web page d.ii. What will people do after they read the article d.iii. 99% of the time, the reason the website is up is bc the motivation is money d.iii.1. e.g. donations, the website helps one get hired, shows who the author is, get affiliates, etc. d.iv. using design, architecture skills to drive behavior - 26% of the worlds’ websites are using WordPress (4 billion)- e.g. TIME, Huffington Post, TechCrunch - Themes o Once you pick a theme, you generally stick with it o Easily pick a theme + activate it - Why is this a big deal? o
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