Lecture 2

2 Pages
48 Views

Department
Communication, Culture and Technology
Course Code
CCT424H5
Professor
Anthony Wensley

This preview shows 80% of the first page. Sign up to view the full 2 pages of the document.
Description
CCT424 LECTURE NOTES LEC 2 Strategy and Frameworky Movie theaters Readingy Focuses on Porters 5 forces modely what are the competitors threatsy understand how much power someone has o understand environment look outside the organizationo what opportunities are given to you that are overlookedy we import because we want cheaper goodsy Differentiationy different way of competing we cant compete on price might as well differentiate yourselfy bundle quality and add value to your customer y focus on particular groups target them in particulary can charge a good pricemake good profity not cater to everybodyy Gucci Praday Apple can not bargain with them o lowest price producero differentiates on product but also has a good priceo makes money on hardware 40 which is unheard of o but they do not specialize in hardwareo they make money of
More Less
Unlock Document

Only 80% of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit