CCT 490 - September 18th, 2013.doc

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University of Toronto Mississauga
Communication, Culture and Technology
Nicole Cohen

Notes from “The Privatization of Creativity” The first article basically sums up what creativity is, its roots and notions about creativity in the job field. The article breaks down “creatitvity” into 7 sections: 1. The new hype about creativity • it’s become big business: as the globalized economy becomes more and more competitive, corporations are increasingly desperate to have their workers “create” new and different things to sell. • But it’s not just business that has embraced creativity as key to survival in the brave new world. These days whole governments have fallen in love with creativity as a means towards economic growth and social prosperity. Despite cuts to arts and culture budgets in this “age of austerity,” national, regional and local politicians pay lip service to the power of creativity not only to express people’s individuality, but to create jobs and heal communities. 2. The creation of creativity * 3. The creativity commodity 4. The rise of creative capitalism 5. The passion of the creative class 6. Creating a different world 7. Struggles for and against creativity The second article talks about a plethora of topics but specficially about why cultural industries have changed in terms of : Lecture Notes // We live in a capitalist economy! Traits of a capitalist economy: • based on a free market • produce things for profit • we compete with one another for and thru and with limited resources • The fact that we live in a capitalist society is what essentially defines us Fordism ~ the use in manufacturing industry of the methods pioneered by Henry Ford, typified by large-scale mechanized mass production or The normative organization of production in advance industrial economies • life was organized the idea of mass production • people would have 1 employer • most mass production jobs were made for males between the 1940s to 1970s • Fordism was centred around the detailed division for and of labour Vertical Integration ~ A business that engages all of its production and circulation of goods Ex – newspaper companies that produce the paper as well as the paper that is used to produced the paper Post Fordism ~ post World War II, when there was a crisis in profitability and where capitalists were seeking a solution, The theory that modern industrial production should change from the large-scale mass-production methods Neoliberalism – a politically based idea that emphasizes FREE MARKETS! - self succienciency is imperative and stressed in neoliberalism Reorganization of Work 1. Starts with being flexible – companies providing flex time, hiring temporary workers, working from home 2. Outsourcing – service and production work. Ie – call center work, HR, Taxes, Web Design 3. Just in time production – work that is based for NEEDS for the NOW and not later. 4. Part time, seasonal, free lance Fordism in the Film Industry // • there was an industrialized type of formula applied to cinema • One person/team was in charge of a script, filming, post work etc • Permanent staff • Full time or guaranteed work was GUARANTEED • This only lasted until post WW2 Remember that Post Fordism: • created a rise in neoliberalism (free markets) • sped up communication • created flexible production
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