ECO204Y5 Lecture Notes - Lecture 8: Economic Surplus, Weighted Arithmetic Mean

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18 Oct 2017
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Additional utility generated when i goes up by 1. Individual demand -> mkt demand: if individual demands are downward sloping, market demand will also be downward sloping. Although the individual demand curves are linear when q>0 , the market demand function is kinked due to the entry /exit of consumers. If a new consumer enters (say, individual d) the market demand curve will shift right. Fators which affect individual demand will influence market demand -> stores want to learn about consumers to estimate elasticity. %change in q > % change in p. If |e| > 1 : large elasticity -> consumers are very sensitive to change in p or change in i. If |e| < 1 ; small elasticity: net sensitive to changep or change i. Use arc elasticity when there is a significant/large/substantial increase/decrease. % change q < % change in p. Demand functions for the individual indicate the individuals willingness to pay.

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