Class Notes (836,147)
Canada (509,656)
Geography (660)
GGR252H5 (64)
J.Leydon (34)
Lecture

GGR252 Lec1

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Department
Geography
Course
GGR252H5
Professor
J.Leydon
Semester
Winter

Description
GGR252 Lec1-Organization and Themes Why study marketing/retailing? -Economic change-growth of services (manufacturing based service based) -Urbanized society (this change most prominent in urbanized society=service economy)= do not produce what they consume, depends on someone else producing -personal income & consumption Service economylarge part involves service/marketing Constant exposure to marketing Purpose of marketing/retailing: to make you want things you don’t need Marketing: created and bought into the process of ‘flaunting’ displaying what you have Huge growth in personal incometranslates to increase in purchasing power (personal process) Constant process of consumption feeds the economy Understanding geography -spatial discipline -multi-disciplinary -importance of location -spatial expressions/spatila connections: how are urban/regions expressed in a landscape, do they change with time Understanding the consumer -population location -socio-economic characteristics Lifecycle, life level, lifestyle Lifecycle: chart of life (pt of birth to death)change of potential in retail economy) Life level: amount of income Lifestyle: an individual expression (as determined by society) *Life cycle & life level are linked Toronto: largest market in Canada, higher population with disposable income Most growth in outer Toronto, because retail needs to be installed followed by residential development Greatest concentration and differentiation of household income in Toronto core= diversified retail Suburbs (normalized, homogeneous income
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