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Lecture 1

GGR252H5 Lecture Notes - Lecture 1: Consumer Behaviour, Convenience Store, Distance Decay

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Week 1: January 5 2015
Retail Geography: Introduction
Start looking at retail in a critical way
How do we get people to consume etc.
Course themes:
Understanding the retail economy
Retail facilities:
oRetail strips, strip malls, shopping centers, power centers, lifestyle enters
Lifestyle centers
Create a center that has different forms of retail
Individual boutiques, street life and distinguished structures
oUnderstand the differences between the above retail centers
Retail Format
oIndependent stress, chains, franchises, big box stores, ownership
oWhat type of organization and ownership does the store have
oThere is a correlation between what type and where they exist
There are more and more franchises and big box etc., gives less chance for independent stores
Understanding the retail economy
oEvolution of retail
Location of retail, format of retail, concentration of ownership
oActivities of retailers
Strategies – relating to competition, consumer activity, changes in economy
How are they dealing with competitors, and consumers
They eliminate competition by having low prices
Understanding the retail economy
oConsumer behaviour
Life cycle: age
Life level: changes through life, income level changes etc.
Life style: difficult to measure
Income: education: age, culture: impact lifestyle , consumer society
Understanding the retail economy
oModeling retailer and consumer behaviour
Demand curves, cost curves, trade areas, income allocation
oImportance of geography
Distance decay, location of retail, location of consumer
Spatial concentration – income, age, culture
oTrying to figure out why people shop at one store more than the other store
oExperience matters
Focus on the greater Toronto area
Spatial concentration of population, income
Diversity of employment, culture, lifestyles
oAssignments – analysis of retail through field work
Midterm is based on the above – and your understanding of it
Unplanned Retail – Retail strips
Older urban areas – lakeshore, Oakville etc.
No one controls the whole space
A lot of independent stores
Problem with these? How do they attract consumers
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