GGR252H5 Lecture Notes - Lecture 1: Sobeys, Geomarketing, Delivery (Commerce)
Document Summary
Lecture #1 marketing, geography, and marketing geography. Marketing identification of the demand for various goods and services and the arrangements for the supply of these through efficient distribution networks. Geography study of the earth and its features and the distribution of life on earth, including human life and effects of human activity. Greater territorial shopping range of consumers (people can travel farther, faster, cheaper) Greater territorial overlap of retailers (i. e. out of town retailers no longer so isolated) Multi-purpose trips greater consumer-side transport capacity (consumers can meet many needs with less frequent, large scale shipping such as costco) all about convenience and maximizing efforts of time and money. Malls have to do with multi-purpose trips. Two-tiered many people do not have increase mobility, smaller shopping range (i. e. grocery delivery services) Greater income/wealth average income of society increases (disparity of income is also increasing)
