HIS236H5 Lecture Notes - Brian Epstein, Paparazzi, Rein
Document Summary
*do not study anything from before the midterm! Not a lot of avenue for social mobility. Without him, there would not be the beatles. Beatles are working class kids, got rich and bought material things. Famous on a global scale never before seen in history. Teenage girls listening to the beatles (boy band) Praise coming from all parties, prime minister, and the queen. 1963: epstein wonders if beatles will become overexposed, can they maintain this level of popularity. A hard day"s night : showing the beatles backstage, it brings the fans and viewers into the beatles" private lives, audience has personal relationship with them. Treat fans like their best friends, being able to identify with each other. Treat fans, not as customers, but as equals. Beatles come to be identified with rock and roll, define rock and roll. Not only define the musical style, but also lifestyle. Doubts about chances of being successful in the u. s.
