MGM101H5 Lecture Notes - Lecture 2: Fire Phone
25
MGM101H5 Full Course Notes
Verified Note
25 documents
Document Summary
Steve jobs; the introduction to the i phone. A revolutionary product comes along that changes everything. Apple has been able to introduce several products that changes the industries. 2001- introduction to the i pod changed the music industry. 3-revolutionary features (3-1: widescreen i pod with touch controls, revolutionary mobile phone, break through internet communication devices. Apple keeps producing new products, and technologies because they want to stay competitive through innovation. Every once in a while a revolutionary product comes along that changes everything . It is used as a tool to understand an industry (retail, mobile phones, cars) and see the direction it is moving in. Purpose refers to the mission of the organization, or its reason for existence. Purpose also encompasses the vision statement, which defines what the company wants to become: markets refer to the specific markets or segments that the business sees itself competing in.
