Class Notes for MGM230H5 at University of Toronto Mississauga (UTM)

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UTMMGM230H5Jason TomeWinter

MGM230H5 Lecture Notes - Lecture 1: Corporate Finance, Capital Budgeting, Investment

Sandhya Bhavan2 Page
23 Apr 2017
0
Revolves around 6 main principles: time value of money, risk vs. reward, diversification, efficient financial markets, management vs. owner, greed. Wor
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UTMMGM230H5Herbert KronzuckerWinter

MGM230H5 Lecture Notes - Lecture 13: Net Present Value, Risk-Free Interest Rate, Risk Premium

OC26 Page
26 Oct 2010
41
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UTMMGM230H5Jeff LandryFall

MGM230H5 Lecture Notes - Lecture 10: Marketing Channel, Direct Marketing, Sales Promotion

OC936975 Page
13 Dec 2014
23
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UTMMGM230H5Jas ParharFall

MGM230H5 Lecture Notes - Tim Hortons

OC23 Page
27 Oct 2010
48
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UTMMGM230H5Herbert KronzuckerWinter

MGM230H5 Lecture Notes - Lecture 9: Hne, Rein, Risk Premium

OC24 Page
26 Oct 2010
27
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UTMMGM230H5Jas ParharFall

MGM230H5 Lecture Notes - Lecture 7: Loss Leader, Specialty Coffee

OC22 Page
27 Oct 2010
35
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UTMMGM230H5Jeff LandryFall

MGM230H5 Lecture Notes - Lecture 7: New Product Development, Crowdsourcing, Marketing Mix

OC936975 Page
13 Dec 2014
19
Lecture 7: new product development and life cycle strats, new product development: all products eventually decline, firm must be good at developing/acq
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UTMMGM230H5Jeff LandryFall

MGM230H5 Lecture Notes - Lecture 6: Ghostwriters, Total Quality Management, Brand Equity

OC936975 Page
13 Dec 2014
20
Low price, widespread distribution, mass promotion by producer: shopping products products that customers, in process of selecting/purchasing, compare
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UTMMGM230H5Jeff LandryFall

MGM230H5 Lecture Notes - Lecture 9: Market Power, Marketing Buzz, Perfect Competition

OC936976 Page
13 Dec 2014
26
Suppose gym charges membership f, usage fee p per visit. Consumers underestimate the variance of usage relative to actual usage observed in bills. Stee
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UTMMGM230H5Jas ParharFall

MGM230H5 Lecture Notes - Lecture 9: Thai Baht

OC22 Page
27 Oct 2010
34
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UTMMGM230H5Jas ParharFall

MGM230H5 Lecture Notes - Lecture 6: Bes

OC22 Page
27 Oct 2010
33
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UTMMGM230H5Jas ParharFall

MGM230H5 Lecture Notes - Lecture 5: Brand Equity, Life Insurance, Ibuprofen

OC22 Page
27 Oct 2010
24
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