Village exists in harmony with its environment. Development is the process of becoming a modern society like the already developed societies of the north. To become developed, a society must undergo stages similar to the development of the currently industrialized societies of the north. Restructure its economy in accordance with market forces. Specialization in the production of goods in which a competitive advantage is enjoyed and import everything else. Long list of environmental problems that have arisen around the world. The environmental crisis and the rise of industrial ecology. Denial and notion of industrial ecology is the mainstream response. Main protagonists in saving the environment are not governments or io but multinational corps that hold the patents for clean technologies. Sustainable development is remarkably close to what in earlier times was promoted as mere development by a school of thought known as modernization theory.