Lecture: Planning, Business Strategy
• Successful and clear strategies depend on simple plans
• Strategic Model (these all have to be consistent/align with each other)
o What do we need to do?
Where should we be?
o What can we do?
What are able to do
o What do we want to do?
Strategies / plan
If these 3 questions not aligned creates strategic tensions. Strategic planning reduces tension
between these 3 questions.
If not capable, and leadership strategies don’t want to do that ▯ therefore should not make the
decision as 3 goals do not align