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MGM102H5 (131)
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Lecture Notes Chapter 4- Globalization.docx

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Department
Management
Course
MGM102H5
Professor
Dave Swanston
Semester
Winter

Description
Lecture Notes- Chapter 4: Globalization • Look at foreign companies to expand businesses The Canadian Challenge • Reduce dependency on US market as primary “go to” focus of market expansion • US demand is expected to remain soft for foreseeable future so greater emphasis needs to be placed on emerging markets • Canadian over dependency on US economy is now limited as American consumers can no longer be counted on to be the engine of global economic growth • Canadian government is working to assist in opening trade channels with the BRIC nations and other emerging nations • The world has gone global- Canada now has to catch up Why go global? • New Market Opportunities • Cost Reduction Opportunity- economies of scale by increasing production globally and taking advantage of synergies • Resource Base Control- Have domestic presence in foreign countries, thus having more control over resources in those markets thus guaranteeing we have supply of those products • Closeness to Markets- Have to establish international operation • Economi
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