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Lecture

ikea lec.docx

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Department
Management
Course
MGM102H5
Professor
Dave Swanston
Semester
Winter

Description
IKEA Case Study What is IKEA’s Competitive Strategy? -high quality goods at lower prices, minimizing costs (reducing costs of production), more flexible and can either have higher prices and keep more profit or lower prices because of reduced costs, self- assembly, strong bond with suppliers, a huge variety of goods, store layout, produce high volumes of standardized products, good quality furniture at accessible prices -they compete on: design, differentiation, variety, low cost, added value How does outsourcing rug production to India fit this strategy? -rug making expertise there (good quality), lower costs (low wages), take advantage of excess rug making capacity (large population in rural areas, over supply of employees and production, low demand for rugs at domestic levels) What immediate action should IKEA take to address this issue? -How should they deal with Rangan Exports? Options? Consequences? -
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