POL369Y5 Lecture : Image Management.docx
Document Summary
We know that media shape perceptions of political reality through agenda setting, framing and priming. 1 due to these media effects, political actors have an interest in shaping media coverage about political issues, events and actors. The next two classes will consider the techniques and implications of political media management. The classes will be structured to look at three general themes about media management: (1) context (2) techniques and tools (3) the impact of gender. Here are some important concepts that you should be familiar with and understand by the end of the sessions: 1 we also discussed the impact of cultivation. However, due to the long-term nature of cultivation effects, politicians are unlikely to be able to engage in building cultivation processes in a useful way.
