Blogs and Social Networks Announcement:
We will be in room = CC2140
*Lab Session to set-up a blog on Wordpress. Clay Shirky: How Social Media Can Make History.
technologies.writer, consultant and teacher on the social and economic effects of Internet BLOGS
A brief. Three Buckets of Blogs
Mostly diaries of one's life or a particular period or aspect of one's life
(a blog about a mother's pregnancy or building a house). Reflecting
the particular interest of the bloggers, personal blogs may cover a
range of topics. Examples of this category: Dooce, Raymi the Minx,
1000 Awesome Things.
Usually journalistic in nature,these blogs cover a particular topic (cars,
pets, identity politics, and so forth). They are often, but not always,
updated more frequently than personal blogs. Examples of this
category: The Amateur Gourmet, Autoblog, the Unofficial Apple Blog.
Written by and officially associated with a company. Usually combines
company and Industry News. Examples of this category: Google's
many blogs for various teams and projects, 7th Generation Blog. Bloggers Aren't Journalists! Blog!
● Bloggers requirements for content are less rigid: they're free from
stringent journalistic requirements for timing or content.
● Bloggers writing is informed by their opinion: they don't have to
write about anything they don't want to. They write things they
respond to emotionally.
● Bloggers make connections: they look for things to link to, other
writers or content to refer their reader to.
● Bloggers reject marketing language: Bloggers reject
corporate/marketing language, preferring to be forward and
opinionated. Social Networks
Emergence and Benefits Developing your Online Presence:
Are you "able"?
● Embedable They were "able"... So were they... How do you become "able"?
Get yourself out there!
● Your message, your knowledge, your art, your humor, your
talent, whatever you do, get it out there.
● Launch and make tweaks as you go.
● Find out where people, who are looking for what you have
to offer, are.
● Then, implement yourself into that space Case Study: Homestar.com and Maret's
Quality Home Cleaning
● Maret started a home cleaning
company in 1997.
● Early on, relied on newspaper ads
and word of mouth, getting little
● Eventually found Homestars.com, a free service for home
owners to find services, and stopped ads elsewhere.
● On Homestars.com, she began blogging, provided cleaning
tips, asked clients for reviews, responded to every review,
● She is now the top cleaning company in T.O. as per
Homestars, and employs 23 cleaning ladies, who do 300+
homes a month. Discussion:
Was Maret "able"?
How did she become "able"?
How did her being "able" lead to her success? Social Network Sites (SNSs): A definition.
We define social network sites as web-based services that
allow individuals to:
1. Construct a public or semi-public profile within a bounded
2. Articulate a list of other users with whom they share a
3. View and traverse their list of connections and those made
by others within the system Social Media Now
● Hundreds of social network sites (SNSs) with various