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University of Toronto Mississauga
Professional Writing and Communication
Rahul Sethi

Blogs and Social Networks  Announcement:  Next Week We will be in room = CC2140 *Lab Session to set-up a blog on Wordpress. Clay Shirky: How Social Media Can Make History. technologies.writer, consultant and teacher on the social and economic effects of Internet BLOGS A brief. Three Buckets of Blogs Personal Blogs: Mostly diaries of one's life or a particular period or aspect of one's life (a blog about a mother's pregnancy or building a house). Reflecting the particular interest of the bloggers, personal blogs may cover a range of topics. Examples of this category: Dooce, Raymi the Minx, 1000 Awesome Things. Topical Blogs: Usually journalistic in nature,these blogs cover a particular topic (cars, pets, identity politics, and so forth). They are often, but not always, updated more frequently than personal blogs. Examples of this category: The Amateur Gourmet, Autoblog, the Unofficial Apple Blog. Corporate Blogs: Written by and officially associated with a company. Usually combines company and Industry News. Examples of this category: Google's many blogs for various teams and projects, 7th Generation Blog. Bloggers Aren't Journalists! Blog! ● Bloggers requirements for content are less rigid: they're free from stringent journalistic requirements for timing or content. ● Bloggers writing is informed by their opinion: they don't have to write about anything they don't want to. They write things they respond to emotionally. ● Bloggers make connections: they look for things to link to, other writers or content to refer their reader to. ● Bloggers reject marketing language: Bloggers reject corporate/marketing language, preferring to be forward and opinionated. Social Networks Emergence and Benefits Developing your Online Presence: Are you "able"? Are you: ● Clickable ● Linkable ● Shareable ● Embedable They were "able"... So were they... How do you become "able"? Get yourself out there! ● Your message, your knowledge, your art, your humor, your talent, whatever you do, get it out there. ● Launch and make tweaks as you go. ● Find out where people, who are looking for what you have to offer, are. ● Then, implement yourself into that space Case Study: Homestar.com and Maret's Quality Home Cleaning ● Maret started a home cleaning company in 1997. ● Early on, relied on newspaper ads and word of mouth, getting little clients. ● Eventually found Homestars.com, a free service for home owners to find services, and stopped ads elsewhere. ● On Homestars.com, she began blogging, provided cleaning tips, asked clients for reviews, responded to every review, etc. ● She is now the top cleaning company in T.O. as per Homestars, and employs 23 cleaning ladies, who do 300+ homes a month. Discussion: Was Maret "able"? How did she become "able"? How did her being "able" lead to her success? Social Network Sites (SNSs): A definition. We define social network sites as web-based services that allow individuals to: 1. Construct a public or semi-public profile within a bounded system 2. Articulate a list of other users with whom they share a connection and 3. View and traverse their list of connections and those made by others within the system Social Media Now ● Hundreds of social network sites (SNSs) with various technological afford
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