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Professional Writing and Communication
Rahul Sethi

Introducing: Social Media! Prof. Rahul Sethi What the f*@# is Social Media? Media for Social Interaction using highly accessible and scalable communication techniques. ● Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. ●Social Media builds on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Now, what the f*@# is Web 2.0?! "Web 2.0" In 1999, "Web 2.0" was coined by Darcy DiNucci - a consultant on electronic information design - in "Fragmented Future": "The Web we know now, which loads into a browser window in essentially static screen-fulls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just beginning to see how that embryo might develop. The Web will be understood not as screen-fulls of text and graphics, but as a transport mechanism, the ether through which interactivity happens. It will appear on your car dashboard...your cell phone...hand held game machines...maybe even your microwave oven." Web 2.0: Basic Definition Wikipedia: "Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web." What does this mean? Web 2.0 sites allow users to interact and collaberate with each other in a Social Media dialogue as creators of user- generated content in a virtual community. ● In contrast to websites where users are limited to the passive viewing of content that was created for them. The Shift to a Conversational Web A way to think about social media and Web 2.0, compared with the "read-only" Web that came before it: Web 1.0 was about... Web 2.0 is about... Reading Writing Advertising Word of Mouth Lectures Conversations Websites Web Services Professionals Amateurs Companies Communities Owning Sharing A Few Examples of Web 2.0 Social networking sites - Blogs - Wikis - Video sharing sites - Mashups - Web Hosting - etc. How did we shift from Web 1.0 to 2.0? We, the users, began using the web in a new way. ● Mid-1980's, tech geeks >>> developed hobbyist run mini-networks, known as "bulletin board systems" or BBS. In a BBS, users were able to: 1. communicate, 2. search for information, 3. share. What was a BBS? Computer software that allowed users to connect and log in to the system using a terminal program. Once logged in, a user could perform functions: i.e. upload and download software and data, read news and bulletins, and exchange messages with other users, either through electronic mail or in public message boards. BBS >> Then came THE BLOG! Not to be confused with "The Blob". Blogs! (Web Logs) ● Emerged out of online diaries of the mid-1990's. ● 1999 - First commercial blogging service
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