Introducing: Social Media!
Prof. Rahul Sethi What the f*@# is Social Media?
Media for Social Interaction using highly
accessible and scalable communication
● Social media is the use of web-based and mobile
technologies to turn communication into
●Social Media builds on the ideological and technological
foundations of Web 2.0, which allows the creation and
exchange of user-generated content. Now, what the f*@# is Web 2.0?! "Web 2.0"
In 1999, "Web 2.0" was coined by Darcy DiNucci - a consultant on
electronic information design - in "Fragmented Future":
"The Web we know now, which loads into a browser window in essentially
static screen-fulls, is only an embryo of the Web to come. The first
glimmerings of Web 2.0 are beginning to appear, and we are just beginning
to see how that embryo might develop. The Web will be understood not as
screen-fulls of text and graphics, but as a transport mechanism, the ether
through which interactivity happens. It will appear on your car
dashboard...your cell phone...hand held game machines...maybe even your
microwave oven." Web 2.0: Basic Definition
"Web 2.0 is associated with web applications that
facilitate participatory information sharing, interoperability,
user-centered design, and collaboration on the World
What does this mean?
Web 2.0 sites allow users to interact and collaberate with
each other in a Social Media dialogue as creators of user-
generated content in a virtual community.
● In contrast to websites where users are limited to the
passive viewing of content that was created for them. The Shift to a Conversational Web
A way to think about social media and Web 2.0, compared with
the "read-only" Web that came before it:
Web 1.0 was about... Web 2.0 is about...
Advertising Word of Mouth
Websites Web Services
Owning Sharing A Few Examples of Web 2.0
Social networking sites -
Video sharing sites -
Web Hosting -
etc. How did we shift from Web 1.0 to 2.0?
We, the users, began using the web
in a new way.
● Mid-1980's, tech geeks >>>
developed hobbyist run mini-networks, known
as "bulletin board systems" or BBS.
In a BBS, users were able to:
2. search for information,
3. share. What was a BBS?
Computer software that allowed users to connect and log in to
the system using a terminal program.
Once logged in, a user could perform functions:
i.e. upload and download software and data, read news and
bulletins, and exchange messages with other users, either
through electronic mail or in public message boards.
BBS >> Then came THE BLOG! Not to be confused with "The Blob". Blogs! (Web Logs)
● Emerged out of online
diaries of the mid-1990's.
● 1999 - First commercial