It is a smart group discussion that is on a topic and it is given by the researcher. Intesne method with athor/soci psy methods, who used oral histories: key compent is sotry telling. Important to think about the qualities, it is different then interviews- it lasts longer goes into more depth, time or conversation. The researcher is now an active listener- expression, feelings examined the most, it is looked at more then just what they are saying- focus group. 2 groups oral history and focus groups- 172 pg. 2 componets, evelautions, seaplitary reseach , multi method. Elpolrty research : consumer research , gain data, Study guide will have 7 questions, 6 of them will be on the exam and i have to answer 4, hort answers. 3-4 pages double spaced per question, concise, logic, essay form have to make references to the readsings, lectures/ video clips.