PSY220H5 Lecture Notes - Lecture 5: Aspirin, Classical Conditioning, Influence Of Mass Media
Document Summary
Easy to control the belief of others when we have the power of the media. Persuasion is a tool that can be used for bad or good. If a multiple choice question says always or never, it is not likely to be true because there ae exceptions to most rules. Fear arousing messages are generally ineffective. (f) Speakers who talk fast are viewed as less credible than those who talk with occasional hesitation. (f) In research to date, messages that acknowledge opposing arguments are always more effective than messages which are one sided. (f) In a debate, it is usually advantageous to be the last to present your side of the issue. (f) Political advertising has little effect on voters in the general presidential election. (f) In actual fact, television commercials for toothpaste and aspirin have little effect on the buying habits of the general public. (f)
