UTM summer 2013- Lecture #4
Chapter 3-Behaviour and Attitudes
- Attitudes shape our behaviour
- How we behave and what we do is a great creator of our attitudes
- We develop many unconscious defense mechanisms to cope with our own hypocrisy
- Not liking something is a hindrance to good performance. Won’t be as motivated to do
something for the class and hence, succeed.
- The voracity of the truths and beliefs, it will change our views and behaviour
- We hold attitudes differently. Changing attitudes is easy if it’s something you don’t care
that much about. However, changing long-held beliefs are very difficult.
- Attitude is really positive/negative/neutral. It is either a favourable or unfavourable
reaction that is completely subjective. We want to be consistent. We want attitudes to
match behaviours. Otherwise this leads to cognitive dissonance.
- Emotions can be conditioned. Feelings can hijack logic but should not be ignored. The
more we ignore feelings, the more we habituate them.
- Most of us do not express intense emotions and instead supress them because it is
hard/scary to confront these strong feelings.
- ABC of attitude : affect, behaviour, cognitions
- Affect measures is a much more accurate way of measuring how someone will react
- Self-report ratings aren’t true because we lie. Men (6) Women (4-5)
- Behaviour measures. This is a way to see someone’s reaction to snakes.
- Attitudes shaped by modelling and our experiences.
- Micro expressions are Paul Atman’s thing that people will lie with our mouths but not
great liars with immediate micro expression but not our feet.
- Physiological measures of attitudes such as “tells” in poker. We try to deny our feelings
- Implicit attitudes test asks what people’s attitudes are and flash a picture to see their
reaction. We want to be moral, politically correct and do not want to seem small or petty.
It’s impression management despite us not intending to do it.
- We all have the capacity to do evil. In creating self-awareness and knowing that others
have this awareness. Price is that the awareness of our mortality. There is a coping
mechanism was to fashion the ability to deceive ourselves.
- Hypocrisy is important because it can lead to changes in behaviour. The vast majority of
us want people to like us. Elliot Aronson says that we are hypocrites all the time and we
are unaware of it (unconscious decisions).
- We make our judgements about our behaviour when we are not being influenced by the
physiological component, situation, feelings,etc.
- We fail to realize that we are completely different people when starving vs. full, angry vs.
happy. When starving, it does not taking a lot for humans to become feral. About two
weeks away from all of society collapsing.
- When accused of being a hypocrite, we try to counterbalance that with behaviour that
goes against it because we don’t want to feel or be seen as one.
- Three factors that influence reasoned action. - There has been a 60% increase in heroin use from 2003 to present. The potency has
gone up and prices have gone down.
- Subjective norms