UTM Summer 2013- Lecture #6
- Using conformity pressures on people all the time everyday
- What are norms? Socially acceptable ways of behaving. Close as we come to unwritten
- Ex. Etiquette norms, social norms, waiting in lines, etc.
- Conformity is a change in behaviour or beliefs in accord with others.
- Why are greetings so important between various cultures? Ingroup vs. outgroup.
Identifying who belongs and who doesn’t.
- Why do people conform when they know they are wrong? The group takes on a total
reality and there isn’t a lot of side. This is what the group is saying, what they’re reality
is, the pressure hits.
- Conformity often has some benefits. We as humans need the group, we need to live in a
group and we cannot survive without conforming to certain norms.
- If the person asking you to continue is the researcher vs assistant, we are more likely to
- Influence can be completely unintentional and imperceptible on the part of the influencer
- Trick: suggest someone’s arm is itchy
- We carry a primordial fear of being exiled. Due to evolutionary history, you get left out
and you die. Humans do not survive well on their own. Acceptance, following social
contract, following orders is a life or death behaviour. We still behave that way even
though consequences aren’t nearly that