PSY220H5 Lecture Notes - Lecture 5: Influence Of Mass Media, Social Proof, Impression Management
Document Summary
Chapter 3-behaviour and attitudes: false, false, true x false, false x true, false x true, false, true x false, true, true. Commercials are constantly pushing us to buy products. Central route persuasion is with an audience that is eager to learn. If you wanna sell beer to 19-25 males. The unconditioned response is that you pair the attractive model and that beer. You make an excuse as to why you actually buy the beer. Let"s say you have toilet paper and the core audience are women aged 28-55. You use babies, kittens and cute things to trigger the aww effect which will make them want to buy the product. No name pharmaceuticals are the smartest thing to do because they are often manufactured by the same companies as the big name brands. The savings are immense but we don"t trust the no-name drugs. We are so easily fooled that sometimes they think that the same products will taste different.
