PSY220H5 Lecture Notes - Cognitive Dissonance, Twin, Condom
Document Summary
A psychological contruct that represents your evaluations your likes vs. dislikes of people, objects, and ideas. People mostly tend to attach an evaluation towards certain things -- such as feeling very positively or negatively toward things. Affect emotion reaction we attach to an object. How much we like or dislike an object. Attitudes can be triggered by an emotional or gut response. When attitudes are activated, we are most likely to act consistently with them: motor cortex prepares our body for action, we have automatic attention and beliefs about certain things. If we think babies are vulnerable a picture of a crying baby will trigger a caregiver actions. Sometimes we base our attention on relative facts: ex. Brands of vacuum cleaners evaluated on different aspects. Attitude also have a balance (pos or negative) We can feel positively or negatively towards certain things. Losing is more painful than gaining is pleasurable.
