Participant observation, (either present(ethnography) or not present(video tapes))
archival research, (exsisting record such as police reports, statistics, records, etc.)
what is the self?
A set of concepts and beliefs about oneself
The self influences how we think and behave
Information that is relevant to ourself is more easily recalled (the self refrence effect)
unconscious tendency to prefer people or thing that resembles the self(implicit ecotism)
The higher one is in self complexity the better able one are able to insulate from extreme
Actual self(the true self) the ideal self (the self one aspires to be) the ought self (the self one
thinks one should be)
Self discrepancy theory (we often experience discrepancies between our actual self and either
our ideal self and our ought self)(when it occurs we tend to experience negative emotions, eg.
Actual self – ideal