PSY220H5 Lecture Notes - Cognitive Dissonance
Document Summary
Some negative events/stimuli are more signifigant than good ones. Attitudes comes from personal experience, social learning, genetic factors, evolutionary factors. Attitudes can conflict with one another, eg. cholate taste good but it is unhealthy. General attitudes don"t predict behaviour well, due to situational constraints on behaviour. Attitudes do predict behaviour when there are fewer situational contraints, consistency between cognitions and affect. When attitudes conflict with behaviour, causes psychological discomfort, cognitive dissonance theory. Post decision dissonance, when faced with two equally pleasing options, after choosing one one would rationalize the other decision. Effort justification, after working hard towards something, one justifies the value of importance that task. Induces compliance, when induced to behave inconsistently with attitudes, one rationalizes the decision by chainging their attitude towards it. Central route of persuasion, the strength and quality of the argument, a message is carefully thought of. Peripheral route of persuasion, irrelevant cues of message without giving it much thought, eg. sex in advertising.
