PSY220H5 Lecture Notes - Lecture 5: Classical Conditioning, Influence Of Mass Media, Ingratiation
Document Summary
Persuasion used in many different ways positively and negatively. F opposing arguments aren"t always more effective, better to give a two sided argument for those who hold things more strongly (depends on situation but not always) T in general it is true that it is better to present your argument last. F political advertising the most important thing in getting someone elected (side that spends more money usually wins) T older you get harder to change attitudes resistant to change. T better to challenge attitudes to strengthen them. T classical conditioning advertising and its power. People agree that mass media influences attitudes and consumers. Advertising works but always for other people and not them. Lack of education and understanding on what is being done to us daily. Central route idea of appealing to someone want for information knowledge and understanding (analytical people, education people, interested in subject matter) If selling a computer selling the specifications not using a model.
