PSY270H5 Lecture Notes - Sketchpad, Memory Span, Iconic Memory

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11 Feb 2014
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110 participants: 81 female, 22 males, 7 unknown ! 2 min audio recording containing 8 target names and 8 target cities ! Independent samples t-test: effects of group on name recall ! T(df) = x (whatever the t value is), p < 0. 05 or p=y (whatever p is equal to if the p value is not less than 0. 05) ! Paired-samples t-test: effect of recall type on memory ! What the memory can hold, structure of memory; what is the code ! What are the limiting factors of memory: the capacity and duration ! Processes that allow information to enter/encoded, maintain and retrieve memory ! Classic model of memory: atkinson-shiffrin multi-store model ! Limited capacity store that holds basic sensory information for a very limited amount of time ! We have a different sensory memory for each of our senses ! Attention is the process that moves information from sensory to short term memory !

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