Class Notes (807,524)
Canada (492,700)
Psychology (4,091)
PSY372H5 (30)
Lecture 3

PSY372 Lecture 3 (Jan 22, 2014).docx

5 Pages
Unlock Document

University of Toronto Mississauga
Christina Gojmerac

PSY372 Lecture 3 - Course evaluation - Paper 1 o Extract info with your info and give a summary o Reaction and commentary without using “I” or personal pronouns o Email copy of article to Prof. o Prefer article based on human memory o You don’t need headings o Don’t put extra space between paragraph, just keep all spacing the same - Nondeclarative memory - Diagram of two types of memory o Declarative o Nondeclarative  Memory is there but not explicitly stating  Some change in performance that indicate change has taken place  Everything that is not declarative memory is put into non-declarative  4 types • Procedural • Priming • Classical conditioning • Nonassociative learning (not covered at all) o Habituation and association - Nondeclarative memory o Ex. Typing or writing notes, you don’t explicitly have to think about it - Classical conditioning o Knee jerk reflex  Hitting section of knee which causes reflex  Even the hammer was not applied to knee, seeing the hammer conditioned the person to produce certain response o Ivan Pavlov  Digestion study  When feeder was coming to feed the dog, they would start to salivate even before food was presented to them  Leads to the study we know today - Classical conditioning terms o Conditioned stimulus (bell) leads to no response from dog o Unconditioned stimulus (food) leads to unconditioned response from dog o Conditioned stimulus + unconditioned stimulus leads to conditioned response and unconditioned response o Then conditioned stimulus will lead to conditioned response - Classical conditioning principles o Has to happen close in time o Condition stimulus has to precede unconditioned stimulus o Shorter the latency, stronger the response and vice versa o The conditioned response can be extinct if the conditioned stimulus and unconditioned stimulus are not paired o Do you lose the memory? No. o Spontaneous recovery of the response; the conditioned stimulus may lead to weak response o Generalization to different but similar stimuli  Albert example; boy associated fear response to seeing rabbits, but he’s also scared of white fluffy things o What’s a real life example of classical conditioning?  Phobias  Advertisers - Classical conditioning principles – Advertising o Paired toothpaste and paired it with pleasant slides o Preference to toothpaste dependent on number of exposure to pleasant stimuli - Toothpaste advertising slide 2 o Latent inhibition: inhibits ability to create a strong conditioned response  If the toothpaste was shown with neutral images first o Pleasant slides preceded toothpaste slides, you also don’t get a strong conditioned response  Only acquired response if it’s close to and have something feeling to refer t
More Less

Related notes for PSY372H5

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.