PSY372H5 Lecture Notes - Lecture 3: Procedural Memory, Habituation, Classical Conditioning
Document Summary
Diagram of two types of memory: declarative, nondeclarative. Memory is there but not explicitly stating. Some change in performance that indicate change has taken place. Everything that is not declarative memory is put into non-declarative. 4 types: procedural, priming, classical conditioning, nonassociative learning (not covered at all, habituation and association. Typing or writing notes, you don"t explicitly have to think about it. Hitting section of knee which causes reflex. Even the hammer was not applied to knee, seeing the hammer conditioned the person to produce certain response: ivan pavlov. When feeder was coming to feed the dog, they would start to salivate even before food was presented to them. No: spontaneous recovery of the response; the conditioned stimulus may lead to weak response, generalization to different but similar stimuli. Classical conditioning principles advertising: paired toothpaste and paired it with pleasant slides, preference to toothpaste dependent on number of exposure to pleasant stimuli.
