PSY474H5 Lecture Notes - Lecture 9: Linguistic System, Cocoa Puffs, Froot Loops
Document Summary
Just aim to extract the 3 or 4 main points: fine-grained details are not important. The same format as the quiz 1. Send an email for the most recent topic. Ensuring the (cid:272)o(cid:374)te(cid:374)t a(cid:374)d (cid:862)feel(cid:863) of a(cid:374) ad, as well as the cognitive and linguistic components of the ad, are appropriate for intended group. Factors related to language and communication, specifically: age, language/ culture. Age issues: children, television = thought to be the main conduit. Easier to process than radio and printed ads. More interesting than radio and printed ads: programming for children: Historically, was associated with time-of-day, e. g. , morning (before school), afternoons (after s(cid:272)hool(cid:895) a(cid:374)d (cid:862) aturda(cid:455) (cid:373)or(cid:374)i(cid:374)g (cid:272)artoo(cid:374)s(cid:863) This changed with the rise of cable tv channels (nickelodeon, disney, etc. ) Estimate, early 2000s: 25% for 6 yr-olds; 5% for 11-yr-olds. Possible relevance of viewing ads not targeted to children: Opinions/attitudes being formed for future consumer behavior.
