PSY474H5 Lecture Notes - Lecture 6: Driving Simulator, Virtual Reality, Irish Wolfhound
Document Summary
Passive aspects of visual processing: information types and speed of uptake. People process image much easier and faster than text. Evidence: people get the meaning of a picture is much faster than a sentence. An adult man plays fetch with an irish wolfhound in a grassy park on a sunny early autumn day: fuzzy/noisy does not influence the processing of image as much as text. If an eyes focus on a specific area, people still can compute the image showing up in another area, but not for text. Media that can use both visual and linguistic information must find appropriate balance. Visual information = processed quickly, but often cannot convey persuasive information: e. g. , image might show appropriate lifestyle connotations for a car, yet could not easily (cid:272)o(cid:374)(cid:448)e(cid:455) (cid:862)starti(cid:374)g from only 9(cid:1004)(cid:1004)(cid:1004)(cid:863) or (cid:862)e(cid:454)te(cid:374)ded (cid:449)arra(cid:374)t(cid:455)(cid:863), et(cid:272). Linguistic information (audio/ text) = processed not as quick as visual information, but can convey persuasive information (opposite pattern)
