SOC100H5 Lecture Notes - Lecture 2: Content Analysis, X&Y, Ethnography
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SOC100H5 Full Course Notes
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An observation may lead you to it: looking at existing literature (lit review) What do we know what do we not know how are we inserting ourselves into that dialogue of that discipline field research: selecting an appropriate method. Needs to be appropriate: collecting data surveys participants. You"re collecting data by the words given to you by the focus group. Make sense of the data you"ve collected. Qualitative data: non numerical, given by words: analyzing data report your results to professional groups they have annual meetings where people come together to present their work to give and receive feedback, report results. All sociologists aim to have their work published as a journal or article. Peer-reviewed: people who are also in the field, deemed experts look at. E. g you"re looking at work place harassment policies (cause) E. g facebook usage goes up, gpa go down they"re linked but you cant say. Sampling frame: list of all the elements in a population.