SOC100H5 Lecture Notes - Lecture 2: Nomothetic, Participant Observation, Content Analysis
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SOC100H5 Full Course Notes
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Epistemology: how we know what we know. Idiographic versus nomothetic: explaining one case in great detail versus explaining a set of cases using a handful of factors. Inductive versus deductive: thinking moves from particular observations to the general versus thinking moves from general to specific. Quantitative versus qualitative: generalization and prediction versus context and depth. Pure versus applied: interest in understanding versus interest in application. Research cycle: formulate a question, review existing research literature, select a research method, collect data, analyze data, report results. Carefully controlled artificial situations that allow researchers to isolate causes and measure their effects precisely: surveys / interviews. People are asked questions about their knowledge, attitudes, or behaviour. Either face-to-face, by telephone, or in a paper and pencil format: field research. Systematically observing people in their natural settings. Variable: a concept that can take on more than one value. Randomization: in an experiment, assigning individuals to groups by.