Lecture 7 20140405
Understanding our object of analysis:
• What is Facebook?
• Why and how do we use it?
What are its benefits?
• What are its drawbacks?
Constructing Facebook identities:
• Symbolic interactionism: we create meaning and identities through social interaction with
others—micro level sociological perspectives.
• Theories start from different perspectives
• Group Discussion:
o How do specific Facebook activities work to present you as a certain kind of person?
o What aspects of your identity do you highlight on Facebook, and what do you keep to yourself?
o Consider your most recent Facebook activities—what do they say about who you are?
Erving Goffman: Dramaturgical Theory
• We all engage in impression management to present ourselves in certain ways.
• We manage multiple selves for different audiences.
Perform social scripts associated with certain roles.
Front stage vs. backstage: tag photo of you that you did not want to, embarrassing or offensive
thing on your wall that becomes associated with you
Negotiate conflicting roles
…Within various relational communities
Collective identity: managing self from far away
Constructing Facebook Identities • “Curating the exhibition of the self has become a 24/7 occupation” (Marche 2012).
o In what ways could this impression management be seen as empowering?
• OTHHAAA SLIDESSSSSSS
• How our online identities shaped by our social location?
• Writing about text basedonline games from 2002 not even Facebook
• Cybertypes: “the distinctive ways that the Internet propagates, disseminates, and commodities images
of race and racism.” (Nakamura 2002: 3)
• Race doesn’t exist
• Vine: stereotypes, forum for people to make representations of racial and genderbased discrimination
• She looks at online games at avatars, the early days of the Internet, a lot of these online gamers were
white men, and identity tourism
• They become particular type of cybertype to be similar to the specific type they need to fit in
• “The choice to enact oneself as a samurai warrior constitutes identity tourism that allows a player
to appropriate an Asian racial identity without any of the risks associated with being a racial minority in
real life” (2012: 40)
o Reproduces racial stereotype
o What is she critical fetishism? Taking a wordily or giant topic and making it a one dimensional
type of stereotype
• How are Facebook identities shaped by social location?