SOC221H5 Lecture 9: Interviews and Focus Groups
Document Summary
Process of conducting a series of one on one interviews. Focus groups - researcher and more than one participant (sometimes called group interviews) Devil"s advocate - having someone in a group raising the opposite point. Sampling considerations: grouping on the basis of demographics. The research interview is guided by some purpose. There is no motivation, in this case it is date to answer questions you have. Researcher is steering the conversation, in everyday conversations there isn"t just one person always asking the questions to get info. Requires planning of questions (data is only as good as the questions) Interview guide: the list of questions a researcher intends to address over the. Interview guide: the list of questions a researcher intends to address over the course of the interview/focus group. Listen to the places about where you can ask additional questions away from your interview schedule.
