Lecture March 11, 2013
Possible Errors in Survey Research
1. Interviewer error in asking a question.
Asking questions in person/over the phone
Introduces possibility of human error when researcher involves researcher and participant
Structured interview: An interview in which all respondents are asked exactly the same
questions in the same order with the aid of a formal interview schedule. (adapted from Bryman,
Bell, and Teevan 2012)
o Promotes standardization, reduces human error.
Interview schedule: list of questions
2. Interviewer error in recording information.
Hard to keep track of information when interview schedule isn’t followed
3. Misunderstanding on the part of the interviewee (“respondent”).
Reduce chances of respondent not understanding the question (by testing out your question)
Pilot study: smaller-scale version of the original research design, conducted among a sub-sample
4. Biases caused by the ascribed (innate) characteristics of the interviewers and/or the