SOC221H5 Lecture Notes - Lecture 7: Protestant Work Ethic, Content Analysis, Discourse Analysis
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Nonreactive- measures in which people being studied are unaware that they are in a study: no potential reaction from research participants because they are unaware, doesn"t affect participant"s behaviour. Research questions appropriate for this method: example: weber"s the protestant ethic and the spirit of capitalism . Comparing different socities in terms of religious beliefs. If ideas can have impact on other aspects of society: unit of analysis is the society, can be large scale projects (different societies, across different times) Include work of historians who already studied primary sources: **synthesis of primary sources, saves time and also less expensive. Approach to analysizing text which involves coding of themes, their patterns, and linkage. Goal is to identify general themes in texts and to organize and linkn these general themes into cohrenent theory about social life appropriate for research questions involving meaning behind certain text textual analysis. What is a text?- can be found online, articles, newspapers, magazines, videos (movies, etc, music,
