SOC221H5 Lecture 1: SOC221 - Lecture 1
Document Summary
Soc221 lecture 1: the logic of social inquiry intro. Textbook: give methods a chance - 3rd canadian edition (kyle green and sarah. 4 assignments (1 worth 5% and 3 worth 15%) Not essays but reports - answer questions based on course material. Elaborate on material from class - concrete examples. (0. 5% for each session) - can miss 2 without penalty. Final exam - cumulative during exam period (45%) Examine relation between arguments and evidence in sociology. Gain understanding of kinds of questions best addressed through empirical research. Become acquainted with most common methods that sociologists employ. Learn to evaluate these methods as applied to particular studies. Empirical illustrations will center on advertising - allows to compare and contrast range of methods of data collection and analysis. Advertising is a large industry and is something we"re all familiar with - readily make sense. Ex. how often are sexual images used in advertising? (content)
