SOC221H5 Lecture Notes - Lecture 16: Statistical Inference
Document Summary
A form of research in which the data collected and processed by one researcher are reanalyzed - often for a different purpose. Literature reviews and case studies already done. Data not in the right format and thus not usable. A decade of direct-to-consumer advertising of prescription drugs. Results; total promotional spending increase in absolute terms as a percentage of sales revenue. These are the 2 main variables - thus bivariate. Significance tests are important for inferential statistics. *anything in a table would be bivariate because not possible to put multivariate into table. Can be put in graph - 2 sides of chart so 2 things being measured. Years at the bottom and 2 variables - one on each side.