SOC221H5 Lecture Notes - Lecture 7: Pilot Experiment, Survey Data Collection, Structured Interview
Document Summary
Pick up midterm during office hours tues, thurs. Actual methodologies until the end of the term. One of the most commonly used methods in sociology. Surveys everywhere, in any given year online, telephone calls. Understand what makes a good survey good, improvements. Many students like to propose a survey, suits question asked. What is most familiar, know if it is appropriate. Ask respondents about a number of different things. Covers huge aspect of what you might want to talk to people about. Value in the survey method because you can cover different dimensions, formulate different types of questions. Respondents read questions themselves and mark own answers. Interviewer reads questions to the respondent and records the respondent"s answers. Reduce possibility of human error by making it routinized. Reactivity: participant in a field, respondents can interact. Non-reactive: using existing statistics, set of numbers and a computer. An interview relates to interview bias, has that reactive element to it.
