SOC221H5 Lecture Notes - Lecture 9: Content Analysis, List Of Statistical Packages, Missing Data

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28 Aug 2016
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Nonreactive- measures in which people being studied are unaware that they are in the study. Experiments are survey research are both reactive, that is the people being studied are aware of the fact. Reactive : the people being studied are aware that they are being studied. Non- reactive measures in which people are being studied are unaware that they are in a study. Unobtrusive measures- another name for non-reactive measures. It emphasizes that the people being studies are not aware of it because the measures do not intrude: but they leave evidence of their social behaviour or actions naturally. Examine family portraits- gender relations based on seating patterns. Listening habits of drivers by checking the radio station their car radio is on. Gender differences when looking at graffiti in male and female washrooms. Physical traces erosion, accretion (accumulation of physical evidence. Archives- running records (public records), private records.

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