SOC275H5 Lecture Notes - Lecture 7: Eminem, The Mary Tyler Moore Show, Heteronormativity
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What does it mean to say that media are gendered: reflects existing gender differences and inequalities, constructs gender differences, reproduces gender inequality by making those diffe(cid:396)e(cid:374)(cid:272)es see(cid:373) (cid:858)(cid:374)atu(cid:396)al(cid:859), (cid:374)ot produced. Therefore, kimmel and holler are identifying media as a gendering institution, arena in which the meaning of gender is contested. Therefore, we must pay attention to how the media and their consumers interact to create the very meanings that derive from these interactions with those medias. Complexity of media: multiple genres, types, and audiences, the medium is as important as the message it conveys, variations within each medium (cid:862)his(cid:863) and (cid:862)her(cid:863): gendered magazines. Can women cross-o(cid:448)e(cid:396) (cid:373)o(cid:396)e easil(cid:455) a(cid:374)d (cid:272)o(cid:374)su(cid:373)e (cid:858)his(cid:859) (cid:373)edia: women have more choice they can consume mens media without any (cid:272)o(cid:374)se(cid:395)ue(cid:374)(cid:272)e as (cid:373)e(cid:374)(cid:859)s (cid:373)edia is see(cid:374) as (cid:862)(cid:271)ette(cid:396)(cid:863) Be(cid:272)ause (cid:449)o(cid:373)e(cid:374)(cid:859)s (cid:373)agazi(cid:374)es e(cid:374)(cid:272)ou(cid:396)age e(cid:373)phasized fe(cid:373)i(cid:374)i(cid:374)it(cid:455), as (cid:449)ell as (cid:449)o(cid:373)e(cid:374)(cid:859)s e(cid:373)po(cid:449)e(cid:396)(cid:373)e(cid:374)t: monotonal o(cid:374)e (cid:448)oi(cid:272)e a(cid:374)d (cid:373)e(cid:374)(cid:859)s i(cid:374)te(cid:396)ests i(cid:374)(cid:272)lude (cid:449)o(cid:373)en, sex, how to dress well, etc.
