SOC309H5 Lecture Notes - Advertorial, Canwest, This (Canadian Magazine)
Document Summary
Gain a good understanding of the most common advertising and propaganda techniques, so that you can apply it in critical viewing of advertisements and in your research paper for this course. Learn about some of many biases in advertising representations of society (including that of. How canwest helped shell oil greenwash its tar sands business. this. Measuring the cultural values manifest in advertising , current. Taylor, charles r. , stacy landreth and hae-kyong bang. Advertising: portrayals of the model minority". journal of macromarketing. Questions to guide the reading/to think about ahead of time for students. Pollay believes that advertising not only connects to, but also influences audience"s values. According to pollay, linguistic and visual elements of advertising associate the product with particular social values either directly or indirectly. Think of examples that you are familiar with. Note that she calls this content advertorial , although it has been produced (paid for) by an advertiser.
