SOC309H5 Lecture Notes - Marshall Mcluhan, Congregation For The Evangelization Of Peoples, The Canadian Press
Document Summary
Cost in terms of effort and time. Icts make it very easy and quick to provide feedback: what effects does this have, producer has more info about audience"s interests more commercial success, org has given up a bit of control to the audience. A way for mass media comm companies to make more money. Interactivity tools were introduced to keep audience interested enough to sit through commercials: elements of mass media comm, production content reception, (sender message receiver) The mass media you"re exposed to influence you. Moral panic: cannot create moral panic w/o mass media. To frame a phenomenon: to pick some of the characteristics and say those are the most imp and forget about the rest. Create consensus: there is consensus among all canadians on certain values that we all agree on, ex. Democracy, multiculturalism: social factors affect production, content, and reception/interpretation. Society is a frame for mass media.
