SOC317H5 Lecture Notes - Lecture 3: Scientific Management, Commodity Fetishism, Hyperreality
Document Summary
Even though they have similarities, they have distinct concepts. Fordism is related to a period where they want to increase production (inter-war and post war). It also involves the idea of mass production and mass consumption going hand in hand. Related to a period of economic growth because there was a rise in people"s economic needs. Mcdonaldization, another historic period (80s and 90s). it"s a theoretical model created. Basically, of application of fast food principles of areas of social life beyond fast food. For example, it could be other kinds of workplaces or other areas of life. It also has to do with homogeny and globalization of a consuming culture. Consumption is viewed as the outcome of production. Consumers create a demand of products and production responds to these demands (supply and demand). Consumers in this perspective are sovereign and autonomous. The choices they make are willing and conscious choices.
