SOC317H5 Lecture Notes - Lecture 2: Conspicuous Consumption, Georg Simmel, Orson Welles

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8 Dec 2017
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Arno and horkeimer video 1: the first video is about the culture industry. The culture industry involved various mediums that were consumed by individuals, such as music, videos, television: the culture idea aims to convince the mass culture that everything is working consistently. Adorno and horkheimer: culture is the same everywhere and it is putting distinctive stamp. The main objective is to manipulate the mass culture: thus, the culture creates a false identity of the general and particular, resulting to monopoly of mass culture (ex. The compressibility of songs today where lyrics tend to be repetitive. There have been very slight changes in music, movies and other forms of medium in terms of innovation. There is no longer artistic values associated with the two. Instead, nowadays, there are shallow kinds of entertainment: saying yes to culture is to be pleased. They served needs of postwar capitalist system: translation of great works of art into terrible films and adaptation.

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