SOC349H5 Lecture Notes - Neoliberalism, Whole Foods Market, Food Desert
Document Summary
Mass consumption activism is characterized by the growth of middle-class, the rise of fordism (fordist mass consumption) and the outcome of markets. Citizen consumer is a movement that sees the consumer as a concerned citizen, where he/she is a citizen first and a consumer second. The citizen consumer prompts consumers to be active and vigilant, & gives opportunities for political assertion to powerless groups (blacks/women) while having state intervention in the economy. Citizen consumer through of the collective good and prompted the government to protect it (cohen) As cohen says being a citizen consumer has brought forth a notion of consumer activism (tied with political/ethical consumption) Purchaser consumer entrusts businesses to provide them with high-quality goods at fair prices, to disengage politically and not press government to extend its reach into the economy and to indulge their desires without restraint. If you vote with dollar there are more votes for the rich people.
