Communication and Ethics
Lecture One: January .06.2010
Lectures will elaborate on central issues/concepts of readings
The purpose of the lecture is to help understand the readings.
Office Hours: BEFORE CLASS (Check Syllabus)
Two short papers (750 words each—3 Pages)
Midterm Test—Febuary 10th 2011
M/C, Short Answer (definition and explanation), 2 Short Paragraph
No Final Examination
You need to email for lateness, no longer then one week after the lateness.
You need 2 documents in order to have an extension.
You need to declare absence on ROSI AND a valid 3rd party documentation.
Make-up tests are done one week after the original test.
Five percent per day (waived if proper documentation is provided)
Assignments are to be submitted on blackboard; along with a Hardcopy.
What is Mass Media and Communication?
Elements of mass media communication
Production Content Reception
1. Production—How is mass media produced?
How do we decide when to stop producing?
2. Content—The content element occurs after the production
--- We need to figure out what type of content is produced ( is it
propaganda, news, soap opera, entertainment, sports, ect.)
---Propaganda: A way to make an audience change their views
3. Reception--- What happens when the content reaches the audience?
---How does the audience react? Do they like it or do they not
People who like a certain mass media, will recommend, and
If you dislike a media then you will give a negative
Word of Mouth discussion amongst people is the worst type
negative impact that a producer could receive.